Pulling Down the Moon

Fertility Intention Beads – When Fate, Beauty and Good Energy Meet

August 12, 2011

Back in May, I attended a wonderful party at She Beads in Wilmette to celebrate the launch of a new jewelry line called, “Intention Beads.”  Sandy Rueve, the Founder and woman who started the hand-rolled, clay bead phenomenon and I became fast friends when we learned that each of us shared a love of astrology, eastern mysticism and beautiful jewelry.



Over the years, while making jewelry for Michael Jordan and Scotty Pippen of the Chicago Bulls and distributing her beads to high-end retailers around the world, Sandy was often told by her customers that her beads had a type of “power.” “Nope,” she would reply, “They’re just jewelry beads infused with my good intentions and lots of personal energy. I can’t really say they are powerful.” Earlier this year, however, Sandy had an “aha” moment. She had learned from her personal astrologer that there were certain times of the year when the energy created by planetary transits could be auspicious for manifesting ones deep-hearted desires. Think the energy of the moon affecting the ebb and flow of the tides or the energy of the sun that allows plants to grow. Armed with this information, Sandy decided to work with her astrologer to create “Intention Beads.” These special beads are hand-made by Sandy during astrological transits that will help bring about certain universal intentions; things like strengthening partnerships, rekindling ones sex life, the ability to find creative passion or the drive to be assertive. These beads are then made into beautiful bracelets infused with the energy of the astrological transits occurring at the moment the beads are created.


As Sandy told me about her new beads, I couldn’t help but get excited about bringing them to Pulling Down the Moon and creating Fertility Intention Jewelry. We began to brainstorm on what this special line of Fertility beads could look like and the intention they might hold. I told her that I felt pretty strongly that the astrologist who was involved should be credible and understand the fertility process. Sandy said she’d ask Barbara and let me know. “Barbara,” I said, “Barbara Schermer from AstrologyAlive.com?” Sandy looked astonished that I should know her astrologer. As fate would have it, Barbara is the very same astrologer that Pulling Down the Moon has used for years to do readings for fertility patients who request them. It seemed like a match made in heaven, SheBeads, Barbara Schermer and Pulling Down the Moon creating one-of-a-kind fertility intention bracelets. Our first batch just arrived and they are beautiful, unique and filled with love and good energy. You might say they have been designed to be your special fertility talisman or good luck charm throughout this challenging process of becoming a parent.


We currently have just two left but will be making more in mid-August with the next auspicious fertility transit. We invite you to view Sandy’s video and explore owning your own intention bracelet. It is truly our honor to be offering this exclusive product at Pulling Down the Moon.

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Tips for Spring Restoration

February 18, 2025
Spring arrives next month, and with it, more cold days (perhaps even snow)! But March also brings the promise of new life. We love this time of year. The ground starts to smell fresh and ripe. Small green buds begin to swell from the earth reaching up, up, up. Birds chatter in the trees. The sun stays in the sky a little longer each day. After a long, cold winter of hibernation, spring restores nature’s beauty. Spring inspires us to restore ourselves, too and these self-care techniques will lead you to restoration of mind, body and spirit. Hydrate. Drink a glass or two of water first thing in the morning. Keeping yourself hydrated helps boost your mood, improves brain power and protects you against disease. Make a gratitude list. Spending just a few minutes a day writing down what you are grateful for can dramatically shift your day. The more gratitude you have, the more open to abundance you become. Breathe. Set aside a few minutes each day to practice breathing. There are so many benefits! Among them, diaphragmatic breathing alleviates stress, reduces pain, strengthens internal muscles and moves blood to organs and tissues. If you’re not sure how to get started, try our Breathe & Restore Workshop or schedule an Soothe the Senses: Calm the Nervous System Fertility Enhancing Massage™ to receive some hands-on breath work coaching. Stretch. Five to 10 minutes of stretching in the morning increases energy levels, enhances circulation, reduces injury and centers your mind. Even better is a regular yoga practice. Get started by downloading the Fully Fertile App today to give you a jump start! Our next Signature Yoga for Fertility Series begins on Monday, February 24th to reduce anxiety and stress by 20% or more in just six weeks. Eliminate something from your diet that isn’t serving you. I nstead of overhauling your entire diet, start by taking out one food that doesn’t nourish your body. Replace it with a different item that supports your desire for restoration. Learn even more by working with scheduling a nutrition consult ! We look forward to seeing you virtually or in-person at one of our centers to help you get started. Many wishes for a beautiful spring!
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